Many years ago, at an interview for my first graduate job, I was asked - “Where do you want to be in 10 years’ time?”. I remember thinking that it was a strange question to ask. My main objective was to get through the next 10 minutes and secure the job - 10 years seemed such an enormous time horizon. Of course, looking back, that 10 years passed in the blink of an eye.

Now, I feel that the whole industry is in that interview. The impact of the coronavirus on us as individuals, on our businesses, on the very fabric of civil society, is huge. All we want is for it to end, to get through it, secure our livelihoods and “get back to normal”. But when it has passed, it will remain as an indelible part of the collective memory of millions of people and it will have a long-term impact on the industry…