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By Joseph Aloysius Hansom2025-05-16T06:00:00
The latest chatter around the industry
Season’s greetings
“New kid on the block, The July, set to tear up the rulebook in London this summer bringing its soulful, design-led spaces for work, play, and everything in between to the heart of Victoria.” It’s a hotel that actually launches in London in June. Anyway, it’s been designed by the brand’s in-house design team and a London interior and design studio called Fettle. But why is it called The July? Allow the blurb to explain. “The July is inspired by the transformative energy of the month itself – a time when the shift from work to play occurs, embracing freedom and spontaneity.” Who knew?
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