Hansom: Mind your language

By Hansom2018-06-11T09:23:00

While Taylor Wimpey takes to literature to win over the nation’s youth to the construction cause, some people just need to wash their mouths out

Picture this

We all know the industry needs new blood, so I heartily endorse Taylor Wimpey’s latest efforts to educate the nation’s young about the workings of the housebuilding industry. The firm, which reported profits of £812m last year, has launched a children’s book featuring two characters, Molly Mortar and Handy Andy, which illustrates – literally – how homes are built. It also outlines a number of important health and safety messages “in a fun and understandable way that we hope children will respond well to”. All laudable stuff, although I’d like to have seen additional characters to really ram home the authenticity aspect. Perhaps Larry Landbank and Sally Snag would cover it?

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