The use of media such as the internet, magazine and radio adverts and beer mats will undoubtedly improve awareness among younger, entry-level candidates. However, the considerable databases of candidates held by agencies is key to developing mobility among the construction workforce, and perhaps encouraging more experienced candidates to return to the sector.
The CITB needs to use all recruitment opportunities to tackle the skills shortage.
Postscript
Peter Cooper, business manager, Reed Engineering (Construction), via email.
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