Tackling viability. How does the industry do better?

By Iain Parker2026-06-09T06:00:00

Current market conditions make it more vital than ever to be on top of a project’s build costs to ensure its commercial success, writes Iain Parker

In a strong market, when it’s easy, we tend to just carry on as long as the number in the bottom-right of the spreadsheet looks OK. But viability for projects has been tough for a while, exacerbated further by the current Middle East conflict, so what can be done to help?

There are many strands to a final build cost, which has travelled through a briefing, design, procurement and construction process, but let’s highlight some of the key areas of this evolution to spark some thought around “how to do better” in striving to enhance the project’s commercial success.

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