To quote your article on the industry’s websites (20 March, pages 40-41): “Flash is the best way to show images because it uses mathmatical formulae to draw graphics very quickly, while HTML draws images one pixel at a time.”

This is incorrect. Photographs drawn using Flash are still drawn pixel by pixel, and always contain compression artefacts (for example, blockiness and poor colour), depending on the production process. Flash on most sites is used for background or cartoon-type graphics.

Most people don’t want to learn how to use your site. You are better off working out how to get ranked in search engines, and having useful information that helps sell your services to potential customers.

Terrence Wood

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