Can I bring to your attention to an advert that your publication carried for “DHL exel supply chain”. The operative in the photograph is standing on the rail of the crane, which I understand is not good health and safety practice. Also the advert goes on to state DHL are for the “maintenance of a safe working environment”. Surely it is a little naughty to say one thing and show the opposite?

I appreciate that Building cannot censor adverts but in the week your Health and Safety awards were presented, perhaps you should not have been carrying an advert that shows an unsafe practice? As an advertising legend once said, “a principle is only a principle when it costs you money”.

Paul Perkins