‘We didn’t know we’d end up where we’ve landed’: Shaun Holdcroft on his journey with LGAH

Shaun Holdcroft 2026

In eight years, the pensions giant has created an 8,500-home for-profit provider with exemplary regulatory gradings. Daniel Gayne spoke to the group’s affordable housing boss to find how it got there and why it’s tempered its growth targets

A lot has happened since 2018. One global pandemic, several world historic conflicts, the exit and return of Donal Trump, and a conveyor belt of six (count them) British prime ministers.

This is the turbulent environment that Shaun Holdcroft has had to navigate at the fledgling Legal & General Affordable Homes (LGAH), as it sought to establish itself as a significant player in the UK’s social housing sector. 

Now entering his second year as head of affordable housing, the progress the group has made in those eight years is a matter of some pride.

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