Gerald Ronson, chief executive of property company Heron International, has revealed his plans to transform the City of London's property market with the first ever "six-star office".
Speaking exclusively to Skyline magazine, a collaboration between Building, sister title Property Week and the British Council of Offices, Ronson revealed that the Kohn Pedersen Fox-designed Heron Tower would be more akin to an international hotel than an office building.
He said: "The Heron Tower will be one of the most prestigious buildings in Europe, attracting international occupiers who need to have the best-dressed and premier facilities for offices in London.
"You can ring down to the concierge to get a car to the airport, book you a restaurant, get a special meal brought in - whatever your requirements are."
Real estate agent Cushman & Wakefield, which has been working with Heron on the project, said the concept behind Heron Tower would mean that it could command rents in excess of anything currently seen in the City, where top rents are currently about £52/ft².
Bill Peach, head of the agent's City offices, said: "This is not hype; the building will be to the standard of a six-star hotel and a step above anything you've seen before. It will achieve better than top rents. If it was delivered to the market today it would achieve well north of £60/ft², but by 2010, who knows?"
Ronson spoke to Skyline ahead of the BCO's annual conference, taking place in Dublin this week. Speakers at this year's conference, which has a "going green" theme, include Irish national rugby coach Eddie O'Sullivan and Peter Rogers of Stanhope.