Compare average salaries between regions, job titles and see whether they have gone up since last year

Salaries are presented as a regional averageYorkshire and North EastNorth WestMidlands (including East Anglia)South East (including London)South West


Annual Bonus (shown as a % of salary)



% of Respondees
Managing Director£125,000£120,000£135,000£158,000£130,00062%£134,00011%






Land and Planning Director£67,000£68,000£76,000£84,000£71,00042%£73,00013%
Technical Director£69,000£72,000£70,000£87,000£74,00035%£74,00015%
Design Director£65,000£63,000£69,000£82,000£63,00030%£68,0009%
Commercial Director£68,000£67,000£74,000£84,000£70,00034%£73,00010%
Construction / Build Director£67,000£68,000£75,000£86,000£69,00030%£73,00014%
Sales & Marketing Director£64,000£67,000£72,000£82,000£76,00037%£72,0009%


(as shown as

a %)




The survey was undertaken by PSD Group, who specialise in senior level search and selection across the residential & property sector. There were two elements to the research: an attitudinal survey that targeted approximately 3,000 individuals at senior management level across the house building sector and data from placements made by PSD over this period.

For further information on the survey please contact Elliot Course, Principal Consultant at PSD Group on 0161 234 0300.

Basic Salaries - National Averages

Discipline2009 Average2010 Average2011 Average
Managing Director£131,000£134,000£134,000
Finance Director£76,000£77,000£78,000
Development Director£79,000£80,000£80,000
Land & Planning Director£71,000£72,000£73,000
Technical Director£74,000£75,000£74,000
Design Director£69,000£69,000£68,000
Commercial Director£71,000£72,000£73,000
Construction / Build Director£72,000£73,000£73,000
Sales & Marketing Director£71,000£72,000£72,000

Basic salaries have generally remained stable across the board with the highest average increase being 1.4% for Land & Planning Directors and Commercial Directors. This is followed closely by Finance Directors who experienced an increase of 1.3%. These figures are based on a national average and are not specific to any one region.


Annual Bonus Achieved (as shown as a % of salary):

Managing Director53%57%62%
Finance Director32%33%37%
Development Director33%33%35%
Land & Planning Director20%38%42%
Technical Director28%31%35%
Design Director27%27%30%
Commercial Director31%33%34%
Construction / Build Director28%28%30%
Sales & Marketing Director34%35%37%

Annual bonuses have increased across the board however the most noticeable change in bonuses were found to be with Finance Directors and Technical Directors where they experienced an increase of 12%, compared to the findings in 2010.

Bonuses for other discipline directors were also found to have increased including Managing Directors (8%), Development Directors (6%), Land & Planning Directors (10%), Design Directors (11%), Commercial Directors (3%) Construction / Build Directors (7%) and Sales & Marketing Directors (5%).

Of the respondents who replied, the highest bonuses ‘potential’ was 150% of the basic salary and where the salaries were generally in excess of £80,000 i.e. £200,000 per annum.


What is your bonus based on?

(Answers to this question were presented in multiple choice)

‘Performance’ Indicator20102011


What type of organisation do you work for?

Type of Organisation20102011
Privately Owned27%38%
HA / RP’S11%6 %
Other (Please see below)41%27 %

The results from the survey suggest that there are fewer housing professionals seeking shelter in the affordable housing / public sector (6% compare6 to 11% in 2010)  and in fact there are more returning to the speculative residential market.


‘Other’ responses can be separated into the following categories:

‘Other’ Categories20102011
Self Employed44%51%
Working outside of the Residential industry20%40%
In Education8%2%

The results from the survey show that of the respondents who replied, there were fewer who were unemployed in 2011 than 2011, however this could be the result of an increase in the number of professionals who have become self employed.


Length of Service with current employer

under 1 year35 %
1 to 2 years17 %
2 - 3 years12 %
3 - 4 years20 %
5 years or more16 %


Have you secured either new or alternative employment during the last 12 months ?

No (Continual Employment)57%
No (Unemployed)9%


Have you been affected by any of following ?

Working Variables20102011
Change in Job Title11 %13 %
Reduction in Benefits (i.e. Bonus)16 %12 %
Salary Decrease13 %16 %
Salary Increase6 %12 %
Increase in Working Hours7 %10 %
Reduction in Working Hours3 %1 %
Additional Responsibilities10 %13 %
Redundancy27 %16 %
None4 %5 %
Other3 %3 %


Do you feel you are working longer hours in comparison to 2010 ?



Do you feel as though you have an acceptable work / life balance ?


Some 72% of professionals who responded to the survey felt that they had achieved a positive balance between their work and home life, which was is increase from the 70% found in 2010 and 67% in 2009. A major factor can be contributed to respondents generally working less hours.


When asked about the perceived future gaps in experience and skills within their organisations, the results were as follows

(questions were presented as multiple choice)

Land & Planning13%19%22%
Sales & Marketing12%9%7%
Specialist (i.e. Environmental)2%2%5%
Building / Construction7%10%14%
Managing Directors1%1%1%
No Gap14%13%9%

The general consensus is that the technical discipline is the area that needs to be strengthened the most (26%) however it is also interesting to see that technical professionals also received the highest increase in annual bonuses. This reinforces the findings of 2010 with developers re-planning their existing land bank to adapt to buyer requirements.


Land acquisition - has there been an uplift in the amount of land your company has acquired during the last 12 months ?

Same as 201024%


Developments - Over the last 12 months, has there been an increase in the number of projects your company has built?

Same as 201032%


By what approximate percentage has your region / business increased or decreased by in the past 12 months in the following categories:

 -50%- 40%- 30%- 20%- 10%0%+ 10%+ 20%+ 30%+ 40%+ 50%
Unit production3%0%5%10%9%25%22%17%5%1%3%


What % growth do you anticipate in your business in the following half years?

 0%10%20%30%40%50% plus
H1 201249%30%11%8%2%0%
H2 201231%39%20%5%5%0%
H1 201313%40%31%11%5%0%
H2 201310%35%32%12%9%2%


On a scale of 1 to 10 (10 being the highest) how confident do you feel about the market over the next 12 months in terms of recovery ?”
















When asked “On a scale of 1 to 10 (10 being the highest) how confident do you feel about the market over the next 12 months in terms of recovery ?” the average response was 5.37. This figure has increased slightly since the 2010 survey where professionals were relatively reserved about the residential market, the result being 4.78.

The results show that the outlook remains stable and that confidence in the market is increasing slowly but surely.

The challenges associated with the residential market and also wider economy continue to influence confidence in the market however with more land being acquired and a higher number of units being built, the outlook for 2012 is still uncertain but with stronger fundamentals.