The diversification myth: Why following the money may be your biggest risk

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For some construction firms, the current crisis in the Middle East is exposing the dangers of chasing growth without a clearly defined strategy, Victoria Firth writes

Over the past decade, the Middle East has served as the ultimate growth engine for many UK construction, property and design businesses. From giga-projects in Saudi Arabia to the urban evolution of the UAE, the region has shaped pipelines, influenced strategic direction and, in many cases, become the primary lens through which firms define success.

But recent geopolitical tensions are reminding the industry of a simple truth: markets can change quickly. And, when they do, exposure becomes risk.

As projects are delayed and funding shifts, firms that have leaned heavily into a single geography, sector or client base are facing an immediate impact. Pipelines are tightening, visibility is reducing and a difficult question is surfacing in boardrooms: Where is the work coming from now?

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