One firm that may be in the frame is mobile phone group MmO2, which bought the right to sponsor Arsenal last month in a £20m deal. However it is understood that other leading companies, such as Nike, may be interested.
The football club first considered taking on a naming-rights sponsor when it presented the business case for building a new stadium.
An insider at Arsenal said: "The £300m for the overall scheme is yet to be finalised so one option is for a separate naming-rights sponsor to be found to help bridge any funding gap."
The insider added that any sponsor would have to be a significant player prepared to pay a hefty sum. An Arsenal spokesperson noted: "The current status of the scheme is that we are still finalising details of the stadium and working to secure the funding needed."
A spokesman for MmO2 said: "If Arsenal were to seek a naming rights sponsor for their new stadium then we would consider our options."
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