IASB2B and McCann Manchester lead the field with 15 shortlisted entries between them

The shortlist for the Construction Marketing Awards 2011 has been announced, and IASB2B leads the field with eight shortlisted entries.

McCann Manchester runs a close second, appearing on seven shortlists. Cement specialist Lafarge tops the client roster with seven different projects appearing on the awards shortlists.

The judges said they were delighted with the quality of entries, which they said were especially strong in the strategy and digital categories.  

Chair of judges Ian Exall said: “I’m really pleased with another year of record entries. It shows marketers’ creativity and enterprise is not dulled by the awful economy.”

The shortlist

Best use of Strategic Marketing

Shortlist: Barrett Steel (Netconstruct), Build Center (Tangent), Fermacell (AJA), Kingspan Benchmark (IAS B2B), Lafarge Fact (McCann Manchester)

Internal communications

Shortlist: Apollo, Imtech

Best Use of Advertising

Shortlist: Acheson & Glover (MRA Marketing), Caterpillar (Young & Rubicam), Forbo (CIB), Redrow

Best Use of PR

Shortlist: BSS (Willoughby Public Relations), Glidden (Tangerine), Swisspacer (MRA), Eurovia (Wildwood)

Best use of Direct Marketing

Shortlist: BLP (TC Communications), Build Center (Tangent), Lafarge Mastercrete (McCann Manchester, NBAT), Trelleborg (IASB2B)

Best use of Technical Information

Shortlist: Fermacell, Guide to Fenders (IASB2B), Optima (Cyber Duck)

Best use of Events & Exhibitions

Shortlist: Kingspan (IASB2B), NICEIC, Surestop, Knauf (TGV)

Best use of Website

Shortlist: Barrett Steel (NetConstruct), Doorstop (MRA), Lafarge Mastercrete (McCann Manchester, NBAT), Megaman (Neonlite), Minster (CIB), Sotech (Harris), Woodhouse

Best use of Digital Communications/Media

Shortlist: IES, Trelleborg (IASB2B), Tubosider (Considered Creative)

Best Product launch

Shorlist: Alumet, ESG Polyvision, Kingspan (IASB2B), Lafarge Cemergi (McCann Manchester), Sitexorbis, Tata

Best campaign under £25,000

Shortlist: Groundforce (TLC), Sitexorbis, Trelleborg (IAS)

Best Campaign over £25,000

Shortlist: Alumet, BLP (TC Communications), Catnic (CIB), Lafarge Big Boys (McCann Manchester, NBAT, Redmark), Lafarge FACT (McCann Manchester), Goodman (Campaign Works), Polypipe (SLG), Glidden Trade (Tangerine)

Best In house marketing team

Shortlist: Alumet, Lafarge Cement

Agency of the year

Shortlist: CFA, Harris Associates, IASB2B, Tangerine, SLG

Marketer of the year/Young Marketer of the year (categories merged during judging)

Shortlist: Anil Govind, Groundforce; Daniel Jenkins-Ferguson, NICEIC; Carina Watson, Built for Marketing