New town centre will include 24 new shops and restuarants as well as 40 apartments

St Modwen has submitted a planning application for a new £70m town centre in Longbridge, Birmingham.

Designs include 24 new shops and restaurants, 40 apartments, a hotel, offices and a park.

Architects Holder Mathias have designed the scheme, while regional development agency Advantage West Midlands are working alongside St Modwen.

Bill Oliver, chief executive of St Modwen, said; “The submission of a planning application for the new town centre at Longbridge is a major milestone in the evolution of this project.  It underlines our expertise in taking on large scale regeneration projects and provides a clear indication that 2011 will be one of the most active years yet for this important scheme.” 

Steve Hill, director at Holder Mathias, said: “Our scheme proposals have sought to help continue the regeneration of this area through the construction of a vibrant new town centre, creating what we hope will be many more future development opportunities and renewed economic growth for Longbridge.

“I have been very impressed by St Modwen’s commitment to this development, particularly during the current difficult economic climate, which has resulted in many large scale construction projects being put on hold across the UK.”