The Swedish government is teaming up with UK environmental consultant Beyond Green to promote its green products and services in Britain.
The government wants to raise the profile of Sweden’s eco-products, including renewable energy systems,place-making models and waste collection system Envac.
The news comes after high demand was reported in the UK for flatpack homes, which have been pioneered by the Swedish retailer Ikea.
Sweden believes it is failing to capitalise on growing interest in its environmental policies.
Beyond Green will work with a green advertising agency to promote eco goods in the UK.