Construction is doing more than greenwashing

By Mike Hedges 2022-08-24T06:00:00

Few traditional industrial sectors are as focused on how to minimise their environmental impact as construction

If only the solutions to the world’s environmental challenges were as simple as they appear in some social media comments. Keyboard warriors like to reduce all complexities to binaries: good or bad; right or wrong. It suits their narrative. But the world is rarely that simple.

And that is certainly true of carbon neutrality in the construction industry, often labelled “greenwash” by social media warriors. If you could see through the layers of our sector, you would find a myriad of ecological challenges in every labyrinth – from transport to materials to projects to suppliers to the operation and life of buildings. Unwinding and resolving those layers is a colossal task to which many of us in the sector are fully committed.

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