I totally agree with the letter entitled "Back to the Dark Ages" (20 January, page 34). The image is indeed disturbing.
I come across a lot of building trade press through my work and find the sexist and insulting content of some of the adverts really disappointing. Last year I wrote to a company telling them what I thought of the tagline of their advert that appeared in ABC&D: "Makes opening sash windows a breeze for the elderly, the disabled and the blonde."
With more and more women achieving senior positions within the industry, this kind of sloppy advertising really is unacceptable. There is no intelligence within these concepts, and they reflect badly upon the product. Can't the agencies and the marketing departments of these companies see this?