The young ones: why we need to listen to the next generation

By Chloë McCulloch2019-04-24T05:00:00

This week we have invited in a group of graduates to take the reins of the magazine to understand the construction industry from a fresh perspective

If anyone over the age of 40 tries to “get down with the kidz”, they seem doomed to embarrass themselves – witness Steve Buscemi’s back-to-front baseball cap-wearing, 50-something character in US series 30 Rock feebly attempting to pass himself off as a teenager with his cringeworthy greeting to high school students: “How do you do, fellow kids?” It became a meme that’s done the rounds on social media for years.

That’s not to say older generations shouldn’t be interested in what younger people are thinking, feeling and doing, just that you’ll likely to come unstuck the moment you make assumptions about their wants and needs.

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