More than two-thirds of young women are being discouraged by careers advisers from entering male-dominated careers such as construction, according to figures released by CITB-ConstructionSkills.
According to a survey by the training body, 70% of girls aged 11 to 18 believe there is a gender bias in the careers advice they receive. The CITB has responded by launching Positive Image, a television advertising campaign designed to persuade women to enter the industry.
The CITB asked 2400 young women about their careers choices. It found that 62% would be content to work in male-dominated industries but felt they did not receive enough advice and information. Forty-three per cent thought their career options were limited because of their gender.
Paul Sykes, the CITB's recruitment manager, said: "Our evidence shows that young people want to work in our industry - applications are up, numbers applying to university and vocational courses are up - but careers advice is not in step with the modern industry or the aspirations of young women themselves."
The Positive Image campaign, which was launched on Monday, uses images of iconic buildings to encourage young women to enter construction. The buildings shown include City Hall in London and the Eden Project in Cornwall.