The Survey of People's Attitudes to High Density Housing, commissioned by property agent Strutt & Parker, showed that three-quarters of people would only consider living in high-density housing if it was in the country.
The findings suggest that the call for an urban renaissance based on mixed-use, high-density developments, first outlined by Lord Rogers and his urban taskforce, may struggle to find customers.
Poundbury, with its high-quality, modern housing in traditional architectural styles, has been criticised for being twee and chocolate-boxy. However, it seems to be exactly where those surveyed wanted to live.
The poll, taken from 1025 respondents, also suggested that 60% of people would not move into high-density housing just to protect the environment.