Selling Sustainability - 7 October

The opening lecture of the RCA Sustain lecture series, Selling Sustainability explores the question: If you want to behave and work in a socially and environmentally responsible way, is designing perfectly functional sustainable solutions enough, or do you need to design in desirability?

Architect Ken Yeang, fashion designer and educator Dilys Williams, guerrilla gardener Richard Reynolds and pro-environmental marketeer Ed Gillespie will discuss their own personal strategies for broaching the sustainability question with different audiences, turning hearts and minds for the better.

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