‘Let’s try to work around this and find a solution…’ Permasteelisa’s Europe chief executive on staying positive

Jalal_Fitoury_PermasteelisaGroup Europe CEO

Source: Tom Campbell

The conflict in the Middle East is not ideal, but the industry is getting used to dealing with these bumps in the road, the cladding contractor’s Europe chief executive Jalal Fitoury tells Dave Rogers

Despite the turbulent events of the past few months, Permasteelisa’s Europe chief executive Jalal Fitoury is still upbeat. The industry has become more attuned to dealing with geopolitical adversity, he says, in the wake of the covid pandemic and the war in Ukraine. 

But he does admit that he would prefer the crisis in the Middle East – where conflict and fragile, temporary truces appear to alternate regularly and repeatedly – to finally be over: “The Middle East [situation] creates a lot of uncertainty, it creates nervousness. Are investment decisions still happening? And so on.”

He adds: “To be honest, I think the industry has become more resilient. Post covid and Ukraine, we have learnt to deal with a level of uncertainty.

“The mood is still positive because we can see resilience in the industry. In the past – when covid hit us – we were all in shock and thinking, ‘what does this mean?’. Most things got paused. I don’t see that now. It’s ‘let’s try to work around this and find a solution, rather than stop and pause’.”

This content is available to REGISTERED users

You are not currently logged in.

LOGIN or REGISTER to access this story

Gated access promo

LOGIN or REGISTER for free access on selected stories and sign up for email alerts.

Take out a print and online or online only subscription and you will get immediate access to:

  • Breaking industry news as it happens
  • Expert analysis and comment from industry leaders
  • Unlimited access to all stories, including premium content
  • Full access to all our online archive

Get access to premium content subscribe today