Essential Living has submitted plans for Old Oak Common perfume factory

Perfume Factory

Developer Essential Living has submitted plans for over 500 homes inside the Old Oak Common development area in west London.

The plans will see the redevelopment of the Elizabeth Arden Perfume Factory in North Acton into apartments and mews houses. The homes for rent will also be managed by the firm.

Squires and Partners have designed the Art Deco influenced plans which will also provide a nursery and 90,000 sq ft of commercial space for technology and media businesses.

Essential Living also plans to include is 43,000 sq ft of public space, including 15 tennis courts.

Construction is scheduled to start in late 2017, subject to planning approval, with completion expected by the end of 2020.

Essential Living is planning a pipeline of 5,000 homes across London and the South East and already has eight schemes in motion.

Quentin Keeble, development director at Essential Living, said: “If our plans are approved, The Perfume Factory will meet the growing demand of renters in London for attractive and vibrant homes that they want to stay in for the long-term. We want residents to feel that they are part of a genuine community - not just renting an apartment - which is why the amenity space is designed to suit modern lifestyles. 

“We are also highly focused on improving the public realm and enhance the local area and we believe the Perfume Factory gives Ealing the ideal chance to develop its first digital hub and tap into London’s booming digital economy.”