Bluestone holiday village in Pembrokeshire will feature a sub-tropical water world and snow centre

The final plans for a green leisure development worth £110m in West Wales were revealed earlier today.

The plans for Bluestone, a 1 million sq ft holiday village in Pembrokeshire, were unveiled by Andrew Davis, the Welsh minister for enterprise, Innovation and Networks and William McNamara, chief executive of Bluestone.

Alfred McAlpine, who were involved in the Eden project, is the design and build contractor on the project and Powell Dobson is the architect. Capita Symonds is the project manager.

Construction on the village is due to start immediately but will take place in two stages. Phase 1 will see the construction of a sub tropical waterworld and associated holiday accommodation. Phase 2 will introduce the snow centre to the site and is expected to begin in 2009.

Andrew Davis said: “This is a flagship project for Wales and will set new standards of quality and become a beacon for eco-tourism and sustainable development within the UK.”

William McNamara of Bluestone said: “Bluestone will be built partly within The Pembrokeshire Coast National Park, a responsibility that we do not take lightly, and we aim to deliver a new generation of eco-tourism with sustainable development principles at its core.

McNamara said Bluestone would utilise renewable energy on a commercial scale and would build an energy visitor centre.