Work of ex-Chelsea Art School pupil and teacher can be seen at a Manhattan Loft scheme designed by Dixon Jones Architects
The artist Patrick Caulfield will be exhibiting a selection of his work on hoardings outside a residential development in London.
Seven works by the celebrated UK artist will be reproduced to form a public exhibition that will wrap around The Chelsea Apartments, a scheme designed by Dixon Jones Architects and developed by Manhattan Loft Corporation and The Trevor Osborne Group. The works will line both sides of the 60ft hoarding.
Caulfield, who has held retrospective exhibitions at the Tate, Serpentine and Hayward galleries, was chosen because of his links to Chelsea where he was a pupil and teacher at the art college. He is also known for the interior subject matter of his paintings.
The idea for the exhibition came from creative agency INTRO, which was commissioned by MLC to come up with an innovative approach to site hoardings for the 33,526ft2 development.
Mat Cook, design director at INTRO, said: “I could never understand when given such a large canvas, why most hoardings are so underused. When you use hoardings creatively you not only enhance the perception of the developer but create a real excitement about the development.
"Wouldn’t London, or any city, be a more exciting place if all hoardings could have this degree of thought?”