Design by Make includes a 50m high LED shroud
Developers London and Bath Estates and Galliard Homes have received permission to build the ‘Octopus’ building at Chiswick Roundabout in London, costing over £25m.
The design by architects Make includes a 50m tall LED shroud that will show advertising and public art.
The building will comprise 5,000m2 of office space, with a retail section at ground level and a roof-top garden.
Kim Gottlieb, managing director at London and Bath Estates said: “When one of the councillors said ‘it’s bold, it’s brash, it’s in your face’ I thought thank goodness someone’s got it. This is meant to be a 24 hour, modern, vibrant, top three world capital city. Let’s give it the architecture it deserves.”